WordPress SEO Checklist – Yoast SEO Tips to Increase Traffic to your website

WordPress SEO Tips for using the Yoast SEO plugin Some might lead you to believe “SEO is dead.” Google that search term and what comes back in return is over 800,000 search results. However, just because SEO has changed drastically over the past decade doesn’t mean it is dead, it simply means it has changed. Businesses now have to take …

SEO Search engine optimization for african companies

Five Ways to Improve your Site’s Search Engine Ranking

Five Ways to Improve your Site’s Ranking (Search Engine Optimization) Follow these suggestions, and watch your website rise the ranks to the top of search-engine results. 1. Publish Relevant Content Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site …

Seo Grow your business

Why will SEO make my Business in Africa Grow?

As a small business or startup looking to gain traction, you know you need some internet exposure, because that is in each potential clients pocket. But between refilling the coffee machine, answering support calls, and improving your product, you haven’t figured out what to do yet. You want to get more people gabbing (and buying!), but don’t know how. You …

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking. On the other …

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide …

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t …

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. …

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and …