Providing valuable information drives customer behavior. At AfriSEO, we help you to develop whitepapers, infographics, how-to guides, videos, downloads and other digital marketing assets that help establish you as a source of knowledge and expertise in your industry.
Authoritative Content Creates Trust
Putting content out there creates a level of trust and confidence in your company by showing customers and the industry at large your expertise. You’re arming customers with information that can help them feel confident in making a purchasing decision, likely with the trusted source of knowledge that you establish yourself to be through those digital assets.
That same trust and authority translates well for your link building efforts and helps drive organic web traffic as well. Not only will people visiting your site find it a valuable resource and start linking back to you, but some of them will become evangelists for your brand, spreading your infographics, videos and other content through blogs and social media. That’s the kind of magnifying effect that creative, coordinated content marketing can have. Great content spreads naturally. All it needs is a little promotion to get the ball rolling.
Building Your Brand by Displaying Your Expertise
Content marketing through many channels, including blogs and social media, shows that your site is more than just a slick web design. An established blog is a demonstration that you know your stuff; it puts your expertise on display and provides a way for customers and industry professionals to interact with your brand, a place where they can get valuable information from you and spread it around the web. With good content marketing, you can turn website visitors in to reliable readers, customers and even brand ambassadors.
Contact us now to find out how AfriSEO can help you build a content marketing strategy that harnesses your know-how and shows it to the world.
Our Key Services
It's one thing to get targeted visitors to your website, but it's a whole other thing to get them to become a lead or a customer. We help your website turn visitors into leads and sales.
Social Media Marketing
Social media is where most of everyone's attention is. If you want to find and engage with more customers and do it now, social media is a great option. We'll help you sort through what's best for your business.
Google search optimisation
Do you want your website to be found in the Google or other search engines? Do you want a consistent, long-term stream of visitors to your website? SEO is a great solution. We happen to be really good at SEO too.
A crucial part of online marketing today is creating content that educates, solves problems, and shows your expertise. If you are not using content in this manner you will fall behind.
Want a fresh, functional, and mobile-ready website that will help you reach all of your online marketing goals? We can help with that. Turn your website into a machine that works for you, not against you.
Pay per Click (PPC)
Searches for your target keywords are happening everyday. It can take time to rank organically via SEO. In the meantime, use PPC to get in front of your target audience within a few days.